VIP reactivation Value
Bring the players worth bringing back
A lapsed high-value player is not a lapsed casual player with a bigger number attached. They leave for different reasons, they come back on a different timetable, and they punish a generic win-back message harder. This is a separate ladder, built per brand, and it is the work most operators are leaving on the table.
1,733
Players returned a month, at group scale
3 touches
Hard ceiling before a segment rests
41 days
Median gap we still reactivate from
How a job actually runs
Tier
We split the lapsed base by value and by how long they have been quiet.
Match
Each tier gets an offer built for it, reviewed by a person on the top tier.
Ladder
Touches are spaced to that tier's observed return curve, then stopped.
Return
Returners are handed back to your normal lifecycle so we are not in the way.
What is in it
Everything below is included at the standard engagement. Nothing here is an upsell later on.
- Value tiers cut from deposit history, not from a single lifetime figure
- A recency ladder tuned per brand, because forty days means different things
- Offers matched to the game the player actually left, not to house priorities
- Manual review on the top tier before anything sends
- Self-exclusion and cool-off state checked at send time, every time
- A hard stop after three unanswered touches, so a segment is not burned
Get vip reactivation priced
Tell us the market, the segment and the offer. You get the plan and the number back, not a calendar invite.