Boost your deposits
with high-velocity SMS
Reactivation and conversion campaigns for licensed operators. We run the offer, split it on your list, and hand back the deposits it produced.
Instant campaign deployment
Brief in the morning, offer on handsets by lunch. Creative, segment and send window are prepared in advance so a promotion never waits on a build queue.
A/B testing for offers
Two offers go out to matched halves of the same segment. The one that produces more deposits takes the rest of the list, usually within the same evening.
VIP reactivation funnels
Lapsed high-value players get their own ladder of messages, spaced to the way that segment actually returns rather than to a generic drip schedule.
Real-time conversion tracking
Deposits are attributed back to the message that caused them while the campaign is still running, so a weak variant can be stopped rather than reported on later.
38
Minutes to live
median from signed brief to first handset, across last quarter
6.4x
Return on send spend
blended across reactivation campaigns in licensed markets
0.42%
Opt-out rate
held under half a percent by capping contact per player per week
Four things we run, and nothing else
A small surface on purpose. Every one of these is measured on deposits, and every one of them has a page telling you exactly how it works before you speak to anybody.
Campaign deployment
Offer live on handsets in under an hour
How it worksEvidenceOffer testing
Two variants, one winner, called on deposits
How it worksValueVIP reactivation
Bring the players worth bringing back
How it worksAttributionConversion tracking
Every deposit tied to the message that caused it
How it worksWhat changed on one real account
A three-brand operator group, four markets, first ninety days on our cadence
| Measure | Before us | Day ninety | Change |
|---|---|---|---|
| Deposits from messaging | 1,140 a month | 4,806 a month | +321% |
| Reactivated players | 290 a month | 1,733 a month | +498% |
| Cost per deposit | EUR 31.40 | EUR 9.85 | -69% |
| Opt-out rate | 1.6% | 0.42% | -74% |
| Time to launch a promo | 5 days | 38 minutes | -99% |
Put your own numbers in before you call us
Three inputs and the arithmetic is on screen. If the answer is not worth a conversation, you have saved yourself one.
Held constant: 97.2% delivered, 11.4% click rate, 4.2% of clicks deposit, EUR 0.042 a message all in. These are our own blended rates across licensed markets, and your quote is built on your numbers, not these.
Projected monthly
EUR 84,860
net of send cost, at 8.4x return on spend
- Messages sent
- 240,000
- Delivered
- 233,280
- Clicks
- 26,594
- Deposits
- 1,117
- Campaign spend
- EUR 10,080
- Deposit value
- EUR 94,940
What a message passes through
Five stages between your segment and a deposit landing in your reporting. The gate in the middle is the one that keeps a programme alive.
Segment
Audiences are resolved at send time from your platform, so a list is never older than the campaign it is used for.
Consent gate
Every destination is checked against the consent record, the frequency cap and the self-exclusion register before it is queued.
Route
Traffic is placed on the route cleared for that market and sender identity, with a second route held as failover.
Send
Waves go out in sequence rather than all at once, so early delivery data can stop a bad campaign before the bulk of it lands.
Attribute
Deposit events come back from your platform and are reconciled against the signed link that produced them.
What operators say afterwards
We had been sending the same Saturday promo for two years. They split it, killed our version by the second wave, and the replacement is still running.
The part my board cared about was the reconciliation. Somebody finally showed us the deposits next to the sends and did not flinch when we checked it.
Our lapsed VIP file had been sitting untouched since 2024. First ladder brought back four hundred of them and the opt-out rate barely moved.
Asked before every engagement
How are you paid?
A monthly fee for the work plus the pass-through cost of the messages, and on reactivation programmes a share of the deposits we can prove we caused. We do not take a share of deposits we cannot attribute, which is why the attribution is built the way it is.
Do you send under your name or ours?
Yours, always. The sender identity is registered to your licensed entity and the links point at a domain you own. If we part ways, the sender reputation and the short domain stay with you.
What do you need from us to start?
Read access to the segments, a webhook that posts deposit events, and the markets you hold a licence for. Most operators can get that to us inside a week, and we build against a test list while it happens.
Will this burn our list?
It is the thing we are most careful about. Contact is capped per player per week across every campaign, a lapsed segment rests after three unanswered touches, and the opt-out rate is on the front page of every report because it is the number that tells you when to stop.
Which markets can you run?
Any market where you hold a licence and a sender identity can be registered. Registration lead time, not our capacity, is what sets the start date, and it runs from a few days to about a month depending on the network.
Can we keep our existing platform?
Yes, and we would rather you did. We are a layer over what you already run, not a replacement for it. If you later want to take the whole programme in-house, everything we build is documented and exportable.
Not ready to talk to anyone
Read what we actually do on a campaign before you speak to us. Three field notes from the people running the sends, written for operators rather than for search engines.
- What happens in the first ninety minutes of a push
- What a split test has to prove before it is called
- How long a lapsed player stays winnable
Send us a list size and an offer
We will come back with what it should produce and what it will cost, priced against your markets. Bryn Ashworth reads these himself.