Field notes from the send desk

Written by the people who run the campaigns, for operators deciding whether this is worth doing. No gated downloads and nothing written for a search engine.

3 notes

Field note 01The first ninety minutes of a reactivation pushWhat we do between the brief landing and the first deposit hitting the report.6 min

Field note 02What a split test has to prove before we call itSample size, the metric that decides, and the three ways a test lies to you.7 min

Field note 03Dormant is not dead: reading a lapsed segmentHow long a player stays winnable, and the message that stops working after day forty.8 min

Or skip the reading

If you already know what you want run, send the brief straight over and we will price it.

Request a quote Run the numbers