What it should be worth
Move the three sliders. Every rate we hold constant is printed underneath, so you can argue with the assumptions rather than with the answer.
Held constant: 97.2% delivered, 11.4% click rate, 4.2% of clicks deposit, EUR 0.042 a message all in. These are our own blended rates across licensed markets, and your quote is built on your numbers, not these.
Projected monthly
EUR 84,860
net of send cost, at 8.4x return on spend
- Messages sent
- 240,000
- Delivered
- 233,280
- Clicks
- 26,594
- Deposits
- 1,117
- Campaign spend
- EUR 10,080
- Deposit value
- EUR 94,940
Where these numbers come from
They are ours, from campaigns we have run, and they are averages. Averages are the wrong tool for a decision this size, which is why the last line matters most.
- 01Delivery, click and deposit rates are our own blended figures from campaigns in licensed markets over the last four quarters.
- 02The message cost is an all-in figure covering carrier charges and our platform, and it varies by market.
- 03Nothing here counts assisted deposits, so a real programme usually comes in above what this shows.
- 04A quote is built on your own list, your own deposit values and the markets you actually hold, not on these averages.
For comparison
What one real account did
A three-brand operator group, four markets, first ninety days on our cadence
- Deposits from messaging
- 1,140 a monthto4,806 a month+321%
- Reactivated players
- 290 a monthto1,733 a month+498%
- Cost per deposit
- EUR 31.40toEUR 9.85-69%
- Opt-out rate
- 1.6%to0.42%-74%
- Time to launch a promo
- 5 daysto38 minutes-99%
Now get it priced on your actual list
The calculator uses our averages. A quote uses your segment sizes, your deposit values and the markets you hold, which is usually a different number.